AngusPRO

What’s the story?

AngusPRO is the collective voice of New Zealand's leading Angus studs, representing about 40% of the country's registered Angus cattle. Our members have united under the progressive governance of Angus Australia, accessing world class genetic evaluation systems and breed development programs that set the global standard for breeding innovation.

Angus Australia's industry leadership provides AngusPRO members and their clients with unparalleled resources, including a support network of over 30 specialist staff, comprehensive educational programs, cutting edge technological tools, extensive research capabilities, and continuous breed development initiatives.

Everyone in the industry knows that profitability within a cattle system can be improved by making educated predictions with factual data. It’s scientifically proven. While ensuring cattle are of sound structure and are quiet in nature, the additional use of science and genomics can assist in viewing what’s under the skin of an animal, providing an insight into what future progeny will look like, grow like, breed like and essentially, eat like.

Angus cattle are the backbone of New Zealand's beef industry because they're purpose built for our conditions. In the commercial environment, they’re expected to survive. Amid winter conditions of driving rain and inches of snow, they will forage and not only survive, but they will thrive. It’s in their DNA. AngusPRO genetics demonstrate the resilience, fertility, and efficiency that New Zealand's diverse farming systems demand.

When stud females are mated as heifers, this replicates the commercial farming model and improves overall fertility within the herd. Increased profitability is therefore bred into those progeny, so to speak. EBVs are the best available tool we have in predicting the performance of future progeny, and when stud breeders use technologies such as Zoetis HD50k, the accuracy of EBVs and Indexes is increased.

While increased profitability for commercial farmers drives our breeding decisions, producing exceptional grass-fed eating experiences for consumers remains an equally important focus. New Zealand's premium beef reputation in international markets begins with superior genetics, and AngusPRO members take pride in their role at the start of this quality chain.

Sustainable farming practice isn't a box ticking exercise. It’s fundamental to how AngusPRO members operate. Protecting New Zealand's environment, maintaining clear waterways, building soil health, and prioritising animal welfare are non-negotiable standards.

Many of the studs represented by AngusPRO have stood the test of time. They are the perfect synergy of old school reputability and new school technique.

AngusPRO is committed to advancing Angus cattle within New Zealand's beef industry, ensuring commercial farmers have access to quality genetics that deliver profitability, and guaranteeing Angus remains the premium choice for beef consumers worldwide.

Superior Genetics. Proven Performance.